Free Night Of Theater: Michigan

by August Schulenburg

in Interviews

Post image for Free Night Of Theater: Michigan

To celebrate Free Night of Theater 2010, we asked some participating regions to talk about their experience, and the Great Lakes State of Michigan was first to respond.  We asked Lesly Braden-Phillips of Stagecrafters two questions:

Why did you sign up to participate in the first ever Free Night of Theater Michigan? What most excites you about the performances that you are offering through the Free Night program?

Lesly Braden-Phillips:

Stagecrafters’ Free Night of Theatre is less than 2… and 3 weeks away.  Why 2 and 3?  We decided to offer 2 shows in October!

Stagecrafters’ production of Monster in the Closet (pictured above) and Arcadia offer a combined 467 seats to audiences that have never experienced a show at the beautiful Baldwin Theatre.  For us, this is the ultimate opportunity to host hundreds of potential new audience members and introduce our guests to who we are and the quality we bring to the stage.

Since this is Michigan’s first year participating in Free Night of Theatre, we were quite surprised that our online reservations were taken (all 467) within less than 72 hours!  Of course, we’re really excited by this outcome because it speaks volumes about the need for live performing arts opportunities in Michigan.  Offering a free night of theatre is just one of the many ways we can introduce new audiences to our work and create accessibility.  Our guests are going to love the performances, food and hospitality we have in store from them.  I have every faith that Free Night of Theatre will be a huge success in 2010 and double or triple in size in 2011.

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Want to share your Free Night of Theater experience with us? Contact us at socialmedia@tcg.org with your story!