Last week, TCG was immersed in conversations about vision—its articulation and implementation and how critical it is to successful companies. On Sunday, November 14, the Fall Forum on Governance featured a discussion with Oregon Shakespeare’s Bill Rauch and American Repertory’s Diane Paulus, who talked about their work and the transformation that was occurring within their institutions. They both spoke eloquently about “expanding the boundaries of theatre.” Also on Sunday, Mark Lipton, author of the book, Guiding Growth: How Vision Keeps Companies on Course, discussed a methodology for constructing vision and integrating it with strategy and structure.
In TCG’s own vision statement, we state, “Theatre is a cultural force. It ignites public and interpersonal conversation. It educates, energizes, entertains and engages people of all ages, cultures and economic backgrounds, who in turn require that its practitioners do their best, most evocative work.” A strategy supporting this vision is, “To find and leverage the stories of the field in order to increase external awareness of theatre’s social impact.”
In support of this goal, I am pleased to announce that STAGE MATTERS, the video that premiered at our 2010 National Conference in Chicago, is now available on the TCG website. It captures artists, theatre leaders, patrons, educators, corporate executives and politicians from around the country as they emphatically speak about the value of theatre and the challenges we face in an ever-changing environment. I urge you to use this as a tool to advocate for the field. Please watch and share STAGE MATTERS with your colleagues, funders, city officials and members in your community. It was posted last Wednesday and has quickly gone viral!
And in case you missed it, Arts Council England recently released a 10-year vision plan, Achieving great art for everyone, which is worth a read. I particularly appreciated the section on “Excellence in arts” and the responses in “What can art do,” especially artist Tim Etchell’s post. Thanks to Chi-wang Yang for calling it to my attention via the NPAC website.