Teresa’s Weekly Update: A Decade After Edition

by Teresa Eyring

in Weekly Update

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The 2011 TCG Fall Forum on Governance: Capitalizing an Art Form registration is live! As I’ve mentioned in the past, the event takes place in New York, November 11-13. The Fall Forum on Governance is a great chance for managing and artistic leaders and their trustees to talk about current challenges and opportunities for their theatre individually and for the field. We are assembling an amazing group of sessions and speakers. The convening usually sells out, so I suggest you sign up as soon as possible.

This past Sunday marked the 10th anniversary of 9/11—a day we’ll never forget. Theatre, especially during tragic times, remains a place to gather and connect, to share our stories, to open ourselves up and to heal. Many of you are recognizing 9/11 in your own communities. Here in New York, many events, performances and panel discussions are taking place over the next few days. I am sure there are many events outside of New York as well, for instance, A Decade On: Artists Respond to 9/11 by the Twin Cities-based Workhaus Collective.

Free Night of Theater 2011 is upon us! As the new season begins, TCG has partnered with LA Stage Alliance to create an all new “enter-to-win” ticketing site for this audience development program. In 2005, TCG introduced Free Night of Theater to increase public awareness of and attract new audiences to theatre. Shows are being offered during the month of October. However, some regions have already made tickets available!

The next I AM THEATRE video participant is Devon Smith, social media maven for the arts. She shares the moment that she learned that theatre could be a blank canvas—while in a production and Hurricane Katrina struck. Take a minute to watch, and don’t forget to share your story!

This week’s featured book, as part of our 50 Years, 50 Books, is Danny Newman’s (1919-2007) influential guide to building audiences for the performing arts, Subscribe Now! Hired by the Ford Foundation to assist TCG in developing subscription-based audiences for its constituent theatres, Newman worked with over 500 performing arts organizations worldwide, raising subscriptions of individual institutions to record highs. In addition, he spent 42 years as the press agent for Chicago Lyric Opera where he was almost always answered his own phone. Originally published in 1977, Subscribe Now! is currently in its eleventh printing.