Call and Response: Judy Rubin

by Kevin E. Moore

in Fall Forum,I AM THEATRE

Post image for Call and Response: Judy Rubin

“I’ve been a theatre groupie since day one… Being on the board of Playwrights Horizons has never ceased to be the most satisfying thing I’ve done.”
– Judith O. Rubin, I AM THEATRE

During my years at Arizona Theatre Company, I remember a particularly difficult time when management was asking the board to be a little more helpful in the fundraising arena. As is often the case, many of our trustees felt ill-equipped to do so, weren’t sure of the right tone to take and were fearful of how to go about asking some of their friends for resources to support the theatre.

I remember a particular retreat, lead by a capable and gifted moderator. To begin the day’s retreat, the moderator asked us to go around the room and each to tell our stories of our first memory of Arizona Theatre Company. As every trustee spoke, we all relived the memories of the particular shows that lived on in the minds of everyone. The stories were passionate, were moving and were a true testament to the power of theatre. During the exercise, and much to our surprise, tears were shed, laughs were had and memories flowed. It was a beautiful hour.

After we finished, I had to interrupt the moderator because it had just dawned on me. “If everyone told the story you just told and shared the emotion you just felt, it would be very difficult to turn you down for a request of a donation to this life-changing institution.”

To me, it’s this passion that Judy and so many other trustees around the country feel for their home theatres that keep us alive today.

One of the reasons I love my work at TCG is because we are able to convene as “affinity groups” to discuss issues and learn from one another, such as the Fall Forum taking place in New York on November 11 – 13. The Fall Forum is an annual gathering of trustees and theatre administrators that has been the most rewarding convening in my professional career. The relationships made, the “a-ha” moments, the learning and the sharing have made it an essential part of my theatre involvement and I know it is for all that attend.

How can we, as trustees, use different language and experiences to express our passion for the art of theatre?

How can theatre administrators harness this passion and put it to use to further the theatre’s mission?

What engagement tools can be learned and used to keep trustees engaged on the most passionate level?

Let us know, or better yet, don’t just tell, show.


Call and Response extends the conversation surrounding the I AM THEATRE videos (and hopefully inspires you to make your own video). You can watch Judy’s video and catch up on I AM THEATRE here.


Kevin E. Moore is the Managing Director of TCG and an arts professional with over 20 years experience. Mr. Moore joined TCG is 2010. Prior he served as managing director for Arizona Theatre Company, a LORT B theatre based in Tucson and Phoenix, Arizona prior to joining TCG. He was with Arizona Theatre Company for ten years, starting as marketing director and finishing his time there as managing director. In addition, Mr. Moore has served in many capacities with organizations including the Herberger Theater Center in Phoenix, Historic New Harmony in Indiana, Cincinnati Arts Association and the Atlanta Symphony Orchestra. He has served on grant panels for Theatre Communications Group, the Arizona Commission on the Arts and the City of Phoenix and was Founding Board Chair of Alliance for Audience, a service organization for the arts in Phoenix. He has also been a guest lecturer at Arizona State University. Mr. Moore graduated from Furman University in Greenville, SC.