Using Gamification Strategies to Engage Audiences

by TCG News

in Audience & Community Engagement

Post image for Using Gamification Strategies to Engage Audiences

(Photo by Alissa Moore. Pictured: Gabe Zichermann.)

The following video was taken at the Audience (R)Evolution Learning Convening from February 20-22 in Philadelphia. 

Gabe Zichermann
Founder & CEO, Gamification Co.
Gabe Zichermann is the chair of GSummit (SF, April 16-18, 2013) where top gamification experts across industries gather to share knowledge and insight about customer & employee engagement and loyalty. He is also an author, highly rated public speaker and entrepreneur whose next book, The Gamification Revolution (McGraw Hill, 2013) looks at how leaders are leveraging gamification strategy to crush the competition. His previous books, Gamification by Design (2011) and Game-Based Marketing (2010) have helped define the industry’s standards and frameworks, and continue to be key reference materials today. Gabe resides in New York City, where he is co-director of startup accelerator The Founder Institute, and a board member of StartOut.org.