From the category archives:

Tech & the Arts

Post image for Laurie Baskin’s Remarks at “Pardon the Interruption”

(The following remarks were delivered by Laurie Baskin at the “Pardon the Interruption” Capitol Hill Briefing on Monday, July 29.) Good afternoon.  Thank you all for being here today. My name is Laurie Baskin and I’m Director of Research, Policy & Collective Action at Theatre Communications Group. TCG is the national organization for the professional, [...]

{ 0 comments }

Post image for New Media Digital Transmisson of Live Theater

When you bring up live transmission or streaming of live theater, you get pretty passionate responses. Live means live! Too expensive! The unions won’t go for it! There’s no demand! It’ll kill my “real” audience. It’s a gimmick! But it’s already here and happening, so it deserves a closer look. Quick story. My Dad loves [...]

{ 0 comments }

Text Offender

by Erik Liberman September 5, 2012 Tech & the Arts

The lights dim, the curtain rises and… a cell phone rings. The audience shifts its focus from the stage to the source of the distraction. The actors, senses amplified, scan the audience for the culprit. But what if  “the culprit” is, in fact, one of us? What happens when we deny ourselves and our colleagues [...]

Read More

The Haps: Marketing

by August Schulenburg August 10, 2010 Do It Yourself
Thumbnail image for The Haps: Marketing

This begins what I hope will be a regular series highlighting what’s happening in the various aspects of producing theatre. Up first: Marketing! Marketing on the move: Reaching out to potential audience members through their mobile devices has been gaining traction, primarily through location based social media like Foursquare. Now theatres are taking it one [...]

Read More

This Was the Conference That Was

by Rob Weinert-Kendt June 24, 2010 Critics & Reviews
Thumbnail image for This Was the Conference That Was

TCG’s National Conference in Chicago last week was a record-breaker, with upwards of 900 attendees crowding more than 50 breakout sessions, 17 affinity groups, four plenaries and 16 “manifestos.” One of America’s most vibrant theatre cities proved an ideal host, not only for its theatre-friendliness—epitomized by Mayor Daley’s Saturday morning speech on the value of [...]

Read More

Twitter Me This, Twitter Me That: Ovation’s Favorite #BWayPlot Entries

by Ovation TV June 24, 2010 Events
Thumbnail image for Twitter Me This, Twitter Me That: Ovation’s Favorite #BWayPlot Entries

In celebration of Music of the Night, Ovation’s tribute to all things Broadway, we called upon our Twitter followers to join us for the first ever #Bwayplot Twitter contest! Although the request seemed easy — summarize the plot of any Broadway production in 140 characters or less – we realized how daunting the task at [...]

Read More

A Broader Way: TCG Hooks-Up with BroadwayWorld.com

by August Schulenburg June 9, 2010 Tech & the Arts
Thumbnail image for A Broader Way:  TCG Hooks-Up with BroadwayWorld.com

The metabolism of news has been increasing rapidly for some time. Now news is news for only a few seconds: everything after is just retweets and trackbacks. No one in the theatre world understands this better than BroadwayWorld’s founder and editor-in-chief, Robert Diamond. This thriving internet hub of theatre news covers 100 US cities, 30 [...]

Read More

The Pricing of Art

by August Schulenburg June 7, 2010 Tech & the Arts
Thumbnail image for The Pricing of Art

“When I was young I used to think that money was the most important thing in life. Now that I am old, I know it is.” Oscar Wilde How much should a ticket cost? This seemingly simple question ignited the blogosphere through Trisha Mead’s 2AMT post on Dynamic Pricing. After being introduced to this concept [...]

Read More

Theatre Coming to a Movie Theater Near You (?)

by Katie Barry May 21, 2010 Events
Thumbnail image for Theatre Coming to a Movie Theater Near You (?)

Theatre in the multiplex After my first article about theatre streaming on your computer screen, it was probably inevitable that I’d write about theatre streaming on a much, much larger screen. Live theatre is being beamed into movie screens around the world. This isn’t an entirely new idea – Met Opera in HD has been [...]

Read More

Spreadsheet Aerobics: Actionable Measurement for Social Media

by Beth Kanter May 11, 2010 Do It Yourself
Thumbnail image for Spreadsheet Aerobics: Actionable Measurement for Social Media

I’m working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments.  Part of the process includes regular check-in calls to reflect on what we’re learning.  I have been thinking a lot about actionable social media measurement strategies that are fit and trim and [...]

Read More

The Medium Is the Message

by Eliza Bent April 28, 2010 American Theatre magazine
Thumbnail image for The Medium Is the Message

Last night I dreamt of my Colorado hosts and today I am wearing the sweatshirt (photographed left) they gifted me upon visiting them a few weeks ago. I was in Colorado Springs over Good Friday to see The Thorn, a passion play of an acrobatic order. The Thorn has been performed since the mid ‘90s [...]

Read More

Broadway Musical ‘Next to Normal’ Nominated for a Webby Award

by Katie Barry April 23, 2010 Critics & Reviews
Thumbnail image for Broadway Musical ‘Next to Normal’ Nominated for a Webby Award

The Broadway musical Next to Normal is up for a Webby Award for its use of social media in advertising. Although the play has done several interesting social media events including a YouTube Mash up contest and a song written with help from Twitter users, its Webby nomination comes for its Twitter Performance, a tweeted [...]

Read More

Harnessing the Hashtag

by August Schulenburg April 22, 2010 Tech & the Arts
Thumbnail image for Harnessing the Hashtag

You sit at your computer, your Twitter account before you, and with a single click, aggregate a hundred disparate voices into a single stream focused on a single topic. You have harnessed the hashtag. What is a hashtag, and how do you wield its awesome power? When tweeting, simply put a pound sign before a [...]

Read More

Data as Art

by Katie Barry April 16, 2010 Tech & the Arts
Thumbnail image for Data as Art

We are positively swimming in data. Based on my intimate relationship with TCG’s database, I can tell you within a few minutes how many of our books are written by authors whose names start with “k”(34), how many people are registered for the national conference this year (517), and how many member theatres did Othello [...]

Read More

Netflixing Theatre

by Katie Barry March 29, 2010 Tech & the Arts
Thumbnail image for Netflixing Theatre

A few months ago, I first heard of On The Boards.tv, which bills itself as a Netflix for live performing arts (there’s a New York Times article here). In practice, it’s more like a Netflix on Demand for the performing arts – for a fee, you can watch a taped theatre or dance performance stream [...]

Read More

Foursquare: A Potential Boon for Theatres?

by Claire Mazur March 22, 2010 Do It Yourself
Thumbnail image for Foursquare: A Potential Boon for Theatres?

I’ve been working for TCG for a little over a year, and in that time I’ve seen social media usage by our member theatres (and by us!) grow exponentially. This can largely be attributed to the fact that around the same moment that social media began to move beyond the boundaries of the personal to [...]

Read More

DIY: How to Create This Blog

by Katie Barry March 22, 2010 Do It Yourself

First, figure out what you want. In our case, TCG’s social media team was looking for a blog to post updates on, especially in between our big monthly publications like the Bulletin and the magazine. We also wanted a place to pull together content from our other blogs, A-ha! and Teresa’s Travel Blog. We wanted [...]

Read More